Rebecca O’Reilly empowers women with chronic health problems to heal naturally, using food as medicine.
Background:
Rebecca is a registered naturopath, nutritionist and holistic chef who specialises in helping women heal from chronic illness and complex health issues. At the heart of her approach is a focus on the use of food as medicine, using a combination of highly nutritious plant-based foods, herbs and supplements.
Rebecca is a registered naturopath, nutritionist and holistic chef who specialises in helping women heal from chronic illness and complex health issues. At the heart of her approach is a focus on the use of food as medicine, using a combination of highly nutritious plant-based foods, herbs and supplements.
The solution:
The visual language is a celebration of natural ingredients. The subtle leaf in the logotype represents the intrinsic role of—and Rebecca’s passion for—plant-based nutrition. Pairing rich, earthy hues with calming lighter tones, the colour palette gives the identity a warm and traditional feel.
The visual language is a celebration of natural ingredients. The subtle leaf in the logotype represents the intrinsic role of—and Rebecca’s passion for—plant-based nutrition. Pairing rich, earthy hues with calming lighter tones, the colour palette gives the identity a warm and traditional feel.
What was delivered:
Visual identity
Photography
Website
'Food as Medicine' PDF guide
Social media campaign
Visual identity
Photography
Website
'Food as Medicine' PDF guide
Social media campaign
Who I partnered with:
Dan Srokosz – Creative direction and design
Leslie Mello – Brand strategy
Dominika Scheibinger – Photography
Kerry Wheeler – Social media
Nataliya Golovanova – Illustration
Dan Srokosz – Creative direction and design
Leslie Mello – Brand strategy
Dominika Scheibinger – Photography
Kerry Wheeler – Social media
Nataliya Golovanova – Illustration
“Day by Night recently designed my visual identity and website for the launch of my nutrition practice and I cannot speak highly enough of their work. From the presentation of the initial design options through to the final product, their ability to capture the personality of the business, as well as their attention to detail and professionalism was outstanding. They were an absolute joy to work with and I am so delighted to be able to recommend them to my colleagues.”
—Rebecca O’Reilly
