Signal AI provides AI-powered market insights for advanced strategic decision making, and was founded on the belief that artificial intelligence would revolutionise "reputation and risk intelligence". The team approached Wunderdogs, where I work as senior designer, with the challenge of developing a new brand, visual identity and web platform.
The visual identity I created aims to illustrate the technology and ethos behind Signal AI. The concept of the searchlight was used to visually represent their service uncovering unique and specific insights in a world full of noise. It also works as a visual cue, linking the logo to a more expansive set of assets that can work across the new Signal AI website and marketing material.
